The Beer Geek Has Skills!

Eric T. Thornton
Norcross, GA

BEER EDUCATION AND MARKETING SPECIALIST

• Cicerone and Beer 101 certified professional with nearly 30 years of industry experience 
• Respected educator and consultant with vast knowledge of beers styles and attributes, Georgia beers & breweries, and “beer business”
• Expert in social media marketing, specializing in Twitter, Foursquare, Facebook, and Untappd. Well versed in building networks on tumblr, linkedin, Google+, Pintrest, and Blogger.


SKILLS
• Advanced knowledge of brewing process
• Exceptional knowledge of beer styles and characteristics
• Years of hands-on experience in driving sales via social media


BEER GEEK ATL IN THE NEWS


PROFESSIONAL EXPERIENCE

Beer Geek ATL Norcross, GA
 – Social Media, Beer Education, Customer Service Training

Big Boat Wine Co Norcross, GA
 - Beer Sales Specialist
  • Increased distribution for Crown Valley Brewing (MN), Ass Kisser Ales (CA), & Quimera (Chile)
  • Educated customers and consumers about ingredients and production of the beers
  • Organized and performed promotions and samplings

Moondog Growlers Dunwoody, GA
 - Consumer Education/Beer Geek

  • Taught customers about beer styles
  • Provided  insight about what brews a consumer may enjoy based on their taste preferences
  • Kept abreast of new releases and when they would reach our market
  • Assisted  in creating tap line-up
  • Ensured that online tap menus were up to date

Chevron (GX Market) Atlanta, GA
 - Specialty Beer Consultant
  • Launched the first Craft Beer Convenience Store in Atlanta, GA
  • Established cooler set and beer selection
  • Publicized the introduction of a twelve-tap Growler Station
  • Managed Social Media for the store (Twitter, Facebook, & Foursquare)

Tower Beer Wine & Spirits Atlanta, GA & Doraville, GA
 - Beer Consultant and Beer Buyer
  • Assisted customers to help them locate the perfect beer
  • Purchased beer for the store
  • Organized monthly sale features
  • Scheduled in store promotions
  • Designed shelf set and department layout
  • Assisted with social media promotions
  • Worked festivals as ambassador for the store
  • Managed department staff of 8

Merchants Package Store Marietta, GA
 - Beer/Night Manager
  • Bought beer for store
  • Managed 3 employees to store closing time

Pearson's Wine Atlanta, GA
 - Beer Department Manager
  • Selected beer for store
  • Maintained full and attractive beer displays

Harris Teeter Duluth, GA
 - Product Receiving and Wine & Beer Department Manager
  • Bought beer & wine for store
  • Managed space for sale features
  • Verified correct cost and markup for products received
  • Maintained friendly relationships with suppliers and distributors

Eagle Rock Distributors Stone Mountain/Norcross, GA
 - High Volume Account Merchandiser
  • Rotated and stocked products in top accounts
  • Created eye-catching displays with current promotional signage

Sweetwater Package Store Duluth, GA
 - Beer Manager
  • Bought beer
  • Organized shelf and floor
  • Assisted managing staff of 6

Brockett Pointe Bottle Shop Clarkston, GA
 - Night Manager and Beer Buyer
  • Bought beer
  • Built and maintained displays
  • Educated customers about the over 150 beers kept available
  • Managed staff of 6 until store closing time

Education:
Georgia State University, Atlanta, GA
 Hotel Restaurant Travel Management coursework
 including Accounting, Statistics, and Economics
Gwinnett Technical College, Lawrenceville, GA
 Computer Programming coursework
 including Microsoft Office, Computer Repair, and Visual Basic

Other Positions Held:
• Hussmann Corp. - Electrical Technician
• WEG Electric Corp. - Electrical Technician
• Atlanta Data Storage - Operations Manager
• randstad, ProLogistix (Staffing Agencies) - Contract Positions
  • Warehouse inventory control, order processing
  • Zero-error inbound/outbound logistical systems
  • Familiarity with developing and enforcing safety procedures
  • Experience with quality control processes